Rajkumar Hirani and Shah Rukh Khan Dunki’s rights sold for a whopping Rs. 155 crores

Legendary actor Shah Rukh Khan has been busy with his upcoming film, Dunki with Filmmaker Rajkumar Hirani, who is undoubtedly the biggest director of Indian Cinema, the film is among the most awaited ones of 2023. The film is heating up for a December 22, 2023 release. Now, Bollywood Hungama has exclusively learned that Rajkumar Hirani and Shah Rukh Khan have struck the biggest post-theatrical digital deal with Jio Cinema.

According to a source close to the development, the digital rights of Dunki are sold to Jio Cinema for a sum of Rs 155 crore. “This is the biggest deal in the history of Indian Cinema for a film released in a single language. It has got a lot to do with the brand of Rajkumar Hirani coming together with the brand of Shah Rukh Khan. Two of India’s biggest global icons are coming together to create a film that is expected to create a global impact, which has in turn resulted in the biggest post-theatrical deal of all time,” the source told Bollywood Hungama.

“Rs. 155 crores is a huge sum but the SRK x Hirani combo deserves this and a lot more. The amount fetched by Dunki is even higher than what Jawan fetched for the Hindi version from Netflix,” the source further added.

The film also stars Taapsee Pannu and Vicky Kaushal in key roles. It is slated to hit the big screen on December 22, 2023. Dunki is a co-production of Red Chillies Entertainment with Rajkumar Hirani Films.