Kisi Ka Bhai Kisi Ki Jaan Box Office Collection Day 6: Salman Khan’s Film Fails to Reach Rs 100 Crore in its First Week

The latest Bollywood release, Kisi Ka Bhai Kisi Ki Jaan, starring Salman Khan, has failed to impress the audience and critics alike. The film, directed by Farhad Samji, opened to a mild Rs 13 crore and saw a huge jump on the Eid holiday weekend. However, the film’s collection dropped terribly on the first Tuesday, with only Rs 6 crore nett in India, and the trend continued on the sixth day, Wednesday, with only Rs 5 crore (early estimates).

The film’s total collection stands at Rs 87.15 crore, and even though it is expected to cross the Rs 100 crore mark, it is a significant failure for a Salman Khan film. The actor is known for his box office pull, and the fact that his latest film has failed to reach the Rs 100 crore mark in its first week speaks volumes about the audience’s rejection of sub-standard content.

Salman Khan is soon going to create a record for himself as he becomes the actor with the highest number of Rs 100 crore grosser in India. However, the failure of Kisi Ka Bhai Kisi Ki Jaan shows that the audience is no longer willing to spend on films that do not offer quality content.

The pandemic has changed the way audiences view films, and the theatres’ reopening has made it clear that audiences are only willing to spend when the content is worth spending. Kisi Ka Bhai Kisi Ki Jaan’s failure at the box office should be a wake-up call for filmmakers to focus on quality content rather than relying on star power to sell films.

Kisi Ka Bhai Kisi Ki Jaan’s box office failure is a significant setback for Salman Khan and the film industry as a whole. It highlights the audience’s rejection of sub-standard content and emphasizes the need for filmmakers to focus on quality content to attract audiences to theatres.