Samantha Ruth Prabhu invests in superfood brand Nourish You

Samantha Ruth Prabhu is currently busy with promoting her upcoming film Shaakuntalam. Meanwhile, the actress has invested in superfood brand Nourish You. It is India’s maiden brand to get quinoa and chia to the country and consequently, the first homegrown superfood start-up. Samantha’s investment comes as part of Nourish You’s seed funding round.

Samantha spoke about her investment in Nourish You, “Investing in Nourish You was a natural progression since I have been consuming their products for a while. I was impressed by their story of bringing superfoods like Quinoa and Chia to India, growing them locally, and their product roadmap of millet-based clean-label vegan superfoods. I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I’m excited to partake in their innovative and sustainable approach to business.”

Samantha has also launched Nourish You’s first plant-based, vegan, and lactose-free milk alternative – Millet Mlk. The new product marks the company’s foray into the alternative dairy category and is an outcome of two years of research on innovative millet-based products undertaken by Nourish You. The United Nations had declared 2023 as the International Year of Millets and Nourish You is well-positioned to support the Government of India’s vision to make India a global hub of millets.

The Co-founder of Nourish You, Krishna Reddy welcomed Samantha, “We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours. Her investment in the company is a testament to the products we have developed so far and the success we have achieved. We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story.”

For the unversed, Samantha’s film Shaakuntalam is all set to release on 14th April. She is also shooting for the Hindi version of Citadel as she is ready to make her bollywood debut.