Maheswara Rao Nadella | Published On: Nov, 6, 2023 | 05:34 PM
In a recent turn of events, the esteemed actress Rashmika Mandanna found herself at the centre of a deepfake video controversy, shedding light on the alarming potential harm of deepfake technology, particularly concerning its impact on women and public figures. Her impassioned plea for collective action has brought attention to the urgent need for safeguarding personal and professional identities from the misuse of technology, urging the community to address the issue before more individuals fall victim to such deceptive practices.
Expressing her concern and vulnerability, Rashmika Mandanna highlighted the frightening implications of the deepfake video in a heartfelt social media post, underscoring the need for immediate action and protective measures to shield individuals from identity theft and technological exploitation. Her candid admission sparked widespread support from various quarters, emphasizing the necessity of implementing robust legal and regulatory frameworks to combat the proliferation of deepfake content in the digital space.
I feel really hurt to share this and have to talk about the deepfake video of me being spread online.
Something like this is honestly, extremely scary not only for me, but also for each one of us who today is vulnerable to so much harm because of how technology is being misused.…
— Rashmika Mandanna (@iamRashmika) November 6, 2023
Amid the controversy, fact-check journalist Abhishek Kumar played a pivotal role in uncovering the truth behind the deepfake video, identifying the original content and highlighting the potential dangers posed by these manipulative techniques. His thorough investigation shed light on the pressing need for legal intervention and regulatory measures in India to mitigate the detrimental impact of deepfake technology on public figures and individuals alike.
The endorsement of Abhishek Kumar’s findings by renowned actor Amitabh Bachchan further underscored the gravity of the situation, emphasizing the deceptive realism of AI-generated deepfake content and its potential to deceive unsuspecting viewers. Amitabh Bachchan’s call for a robust regulatory framework resonated strongly, emphasizing the imperative need to safeguard individuals’ reputations and identities from malicious online practices that could tarnish their public image and manipulate public perception.
yes this is a strong case for legal https://t.co/wHJl7PSYPN
— Amitabh Bachchan (@SrBachchan) November 5, 2023
Amidst the turmoil, Rashmika Mandanna continues to focus on her upcoming projects, including the eagerly awaited Sandeep Reddy Vanga’s ‘Animal,’ where she is set to share the screen with illustrious actors Ranbir Kapoor, Anil Kapoor, and Bobby Deol. As she prepares for the film’s release on December 1, Rashmika Mandanna’s resilience and dedication serve as a testament to her unwavering commitment to her craft and her determination to navigate the challenges posed by the digital landscape.