Nikhil Siddhartha’s Action Thriller “SPY” Generates High Pre-Release Business and Anticipation Among Fans

Nikhil Siddhartha, the talented actor who gained nationwide popularity with the success of "Karthikeya 2," directed by Chandoo Mondeti, has achieved yet another milestone in his career.

Maheswara Rao Nadella | Published On: Jun, 28, 2023 | 02:56 PM

Nikhil Siddhartha’s Action Thriller “SPY” Generates High Pre-Release Business and Anticipation Among Fans

Nikhil Siddhartha, the talented actor who gained nationwide popularity with the success of “Karthikeya 2,” directed by Chandoo Mondeti, has achieved yet another milestone in his career. The film emerged as his highest-grossing venture, crossing the impressive milestone of Rs 100 crore. Now, the PAN India actor is all set to enthral his fans and movie enthusiasts with an intense action thriller titled “SPY,” which is slated for release on June 29.

The theatrical trailer of “SPY” has garnered significant attention, creating high expectations among the audience. The film has also achieved remarkable success in terms of non-theatrical business, reaching a new height in Nikhil Siddhartha’s career. Reports suggest that the non-theatrical rights for this pan-India film were sold for an impressive Rs 40 crore.

What makes “SPY” even more remarkable is that it is the first film of Nikhil Siddhartha to have secured a decent table profit and substantial pre-release business even before its theatrical release. This positive response in terms of business reflects the growing popularity and anticipation surrounding the film.

Let’s delve into the detailed pre-release business of “SPY”:

  1. Nizam: The film’s rights for the Nizam region were sold for a staggering Rs 5 crore.
  2. Ceeded: The rights for the Ceded region were acquired for Rs 2 crore.
  3. Andhra: In the Andhra region, the film’s rights were sold for a significant sum of Rs 6 crore.

The combined rights for Andhra Pradesh and Telangana were sold for a total of Rs 13 crore.

  1. Karnataka + Rest of India: The rights for Karnataka and the rest of India were secured for Rs 0.70 crore.
  2. Overseas: “SPY” also garnered attention on the international front, with the overseas rights being sold for an impressive Rs 1.80 crore.
  3. Other Languages: The film’s rights for other languages were valued at Rs 2 crore.

“SPY” has undergone an extensive production phase, with the filmmakers giving special attention to the film’s visual effects based on feedback and criticism received from fans and viewers. This meticulous approach led to a slight delay in the film’s release as the team aimed to enhance the visual experience for the audience. However, after careful consideration and improvements, “SPY” is now ready to hit screens in India and abroad on June 29. Fans can anticipate an enhanced cinematic experience on the big screen.

With high pre-release business and the promise of an intense action thriller, Nikhil Siddhartha’s “SPY” is poised to captivate audiences and reaffirm the actor’s position as a prominent talent in the industry. The film’s release is eagerly awaited, and fans can look forward to an exhilarating cinematic experience filled with suspense and excitement.

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