Khateja Qureshi | Published On: Nov, 7, 2022 | 10:03 AM
Known for always supporting films from the South, Yash recently spoke about the changing phase of South cinema. The KGF star, who has contributed immensely in the way South films are perceived today, recalled the times when these films were made fun of. Readers would be aware that South films always premiered on television and their dubbed versions often gained immense TRPs. However, they were often made fun of, especially in the Northern belt of the country. Recently at the India Today Conclave, Yash spoke about how SS Rajamouli’s Bahubali changed the way South films are perceived in other parts of the country, especially in North India.
At the event, Yash said, “10 years ago, dubbed films became very popular here (North India). But, initially they all started watching with different opinions. People used to make fun of South films. They were like ‘yeh kya action hai, udd raha hai sab’ (what is this action? everything is flying!)” He further continued about how this affected the selling price of the film, adding, “That’s how it started and eventually they got hooked on to that and they started understanding that art form. The problem with that was our films were sold for a bare minimum price, people used to do bad quality dubbing and it used to be presented in a bad way with funny names.”
Talking about the changing situation post blockbusters like Baahubali and his iconic film KGF, Yash shared, “People started becoming familiar with our dubbed films. It was long pending. Credit goes to SS Rajamouli sir. If you have to break a rock, continuous effort is needed. Bahubali gave that push. On the other hand, KGF was done with a different intention. What KGF was that it was not done to intimidate, but to inspire. People have now started noticing South films.”
Readers would be aware that of late, box office is seeing a massive surge in terms of South films. Meanwhile, Bollywood films are still trying to find a foothold in terms of collections in the post pandemic era.