Samantha stuns in repurposed wedding gown at Elle Sustainability Awards

In a bold fashion move that underscored her commitment to sustainability, Samantha Ruth Prabhu turned heads and sparked conversations at the Elle Sustainability Awards. The stunning actress graced the event in a mesmerizing monochrome gown, its intricate beaded bodice catching everyone’s eye. But what amazed onlookers was the revelation that this show-stopping attire was the same white gown Samantha wore for her fairytale wedding to actor Naga Chaitanya in 2017.

Designed by the talented Kresha Bajaj, the visionary behind Samantha’s wedding ensemble, the gown underwent a remarkable transformation for a reappearance at the awards night. Expertly dyed black and artfully altered in silhouette, the gown retained its original charm while embracing a new, sustainable narrative. Through an exclusive Instagram reel, Kresha Bajaj offered viewers a glimpse into the meticulous process of repurposing the gown, showcasing how intricate floral and crystal detailing were painstakingly hand-sewn onto the fabric.

The unveiling of this eco-conscious fashion statement sparked widespread recognition, with many admirers acknowledging the gown’s origins as Samantha’s cherished wedding dress. While Kresha Bajaj modestly described the experience as collaborating with Samantha, their muse, to craft a new memory and narrative, the significance was not lost on fashion enthusiasts who applauded the duo’s creativity and environmental consciousness.

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A post shared by Krésha Bajaj (@kreshabajajofficial)

Accepting a well-deserved sustainability award, Samantha Ruth Prabhu used her platform to advocate for environmental awareness in the fashion industry. Sharing monochrome images of herself adorned in the repurposed gown, Samantha delivered a powerful message on the imperative need for sustainable fashion practices. “We cannot ignore sustainability anymore,” she declared. “It’s not merely a choice; it’s a necessity for the longevity of our planet, our home.”

In an era where fashion often comes at a high environmental cost, Samantha’s resolute stance on sustainability inspires fans and industry insiders alike. By reimagining and repurposing her beloved wedding gown, she demonstrated the timeless allure of fashion and underscored the transformative power of conscious choices in preserving our planet’s future.