Ananthu | Published On: Nov, 20, 2023 | 05:17 PM
In the competitive realm of brand endorsements in Tollywood, Rashmika Mandanna stands tall as the undisputed queen, leaving her contemporaries trailing in her wake. The talented actress is reportedly commanding a staggering Rs 4 crore for national brand endorsements, a figure that dwarfs the earnings of her rivals like Samantha, Kajal Aggarwal, Tamannah, and Mrunal Thakur, who are stuck in the Rs 2.5 to Rs 3 crore range.
Sources reveal that Rashmika’s success is attributed to her pan-India appeal, which has made her the go-to choice for both national and local brands. Even for shop openings, the actress commands a remarkable Rs 25 lakhs, outshining her peers who settle for Rs 15 lakhs. Her popularity surge can be attributed to the colossal success of ‘Pushpa 1,’ which not only expanded her brand equity but also attracted international brands to seek her endorsement.
The actress, who gained pan-India celebrity status after ‘Pushpa,’ has further solidified her brand value by venturing into Hindi films like ‘Animal.’ Industry insiders emphasize that Rashmika’s focus on Hindi films is a strategic move, as top brands still prefer Bollywood actresses for their perceived wider reach.
Despite concerns about overexposure, experts believe that Rashmika has just begun her game and can afford to focus on brand endorsements without worries. With eagerly anticipated projects like ‘Pushpa 2’ and ‘Animal’ on the horizon, industry pundits predict that the actress’s success will not only expand her fan base across India but also attract more lucrative brand deals. In the world of endorsements, Rashmika Mandanna is undoubtedly the reigning queen, and her journey to the top shows no signs of slowing down.